Technology Trends at Events in South Africa 2019
Event organisers are starting to look at technology options as events continue to evolve in 2019
As events continue to evolve into increasingly complex experiences over the last few years in South Africa, events planners are looking for unique and different solutions that can help them rise to the heightened expectations of attendees to exceed guest satisfaction and overall general experience. With world-wide economy growth rates slowing, it becomes more important to look for ways to also confront flat marketing budget growth.
As a result, planners and venues are embracing innovative event management tools for assistance, and with good reason. Studies show event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
This has left event planners, marketers, and venues all wondering where technology is going next (and which investments will yield the most ROI).
In this post, we lay out a mix of current and future event technology trends that are poised to have significant impacts on industry professionals and attendees alike.
Why use Innovative technology platforms at your next event to gain more impact?
- Facilitate the Event Planning Processes.
- Increase Sales, Revenue, ROI for the Exhibitors.
- Provide ROI Analytics for Sponsors.
- Increase Customer Engagement with your product/s and brand.
- Increase Customer Satisfaction.
- Increase security for the community hosting the event.
Listing of the top event technology trends of 2019
- Digital Event Registration
- Event Mobile and Web Application
- Touch Screens
- Interactive/Gesture-Based Applications
- 3D Holograms
- Augmented Reality
- Virtual Reality
- Event and Conference Gamification
- Tweet Walls
- Interactive Surfaces
- Projection Mapping
- Artificial Intelligence (AI)
- Location Based Tracking at Event
We will look into each Technology category in more detail:
1. Digital Event Registration
Registration at event digitally on touch screens.
2. Event Mobile and Web Application
3. Touch Screens
4. Interactive/Gesture-Based Applications
5. 3D Holograms
6. Augmented Reality
7. Virtual Reality
8. Event and Conference Gamification
9. Tweet Walls
10. Interactive Surfaces
11. Projection Mapping
12. Artificial Intelligence (AI)
13. Location Based Tracking at Events
RFID location-based systems can be used to upgrade guest experiences at events and conferences and can allow sponsours and event organisers to trace data without interrupting the guest experience. An RFID tag assigned to the guests' name is created. This matches the guests' records on the attendee cloud database. The RFID tag gets attached to the guests' name badge that they are given. This allows us to match the guests profile in the event attendee database and record any movement and actions inside the particular area/s where tracking is needed. This allows faster activation check-ins, increases engagement on special activations, incentivise guest for visiting certain exhibitor stands or designated event areas. As a guest visits a designated area, the system can record that they have visited that area with the date and times that they were there. This can be extremely beneficial and allows organisers to get creative with their activations. For example, a guest needs to visit 3 stands every day of a 3-day conference to unlock a prize tier. Guests do not need to enter in any information or scan themselves manually at the area, their attendance is recorded digitally and virtually as they enter the vicinity of that area. Event organisers can access this data on the cloud at any time. Afriten Technologies own a large number of RFID technologies, RFID software, RFID Antennas and stock various RFID tags, stickers and bracelets. Available for your next activation or event.