Virtual Reality South Africa
Afriten Technologies is a Virtual Reality Company in Johannesburg, South Africa. Our multimedia studio specialises in the creation of virtual reality applications, games and VR experiences for both PC and Smartphones. Our Virtual Reality experiences have been coded, built and published on the most popular Virtual Reality headsets available such as the HTC Vive, Oculus Rift, Oculus Go, Samsung Gear VR and Samsung Cardboard. We also own a 360 degree VR camera rig allowing us to film video productions in 360 VR formats, to be used for playback on VR headsets and social media sites such as Facebook and Youtube for a more immersive consumer and guest experience. 360 VR experiences can be either CGI computer generated graphics or real filmed footage. Virtual Reality is very popular with our clients and often used at their events, exhibition stand areas, internal staff functions and conferences, showroom and corporate boardroom presentation areas. We have built up a large stock of Virtual Reality headsets that we rent out on a daily, weekly and monthly basis. We offer all of these Virtual Reality services to our clients throughout the main cities in South Africa, such as Johannesburg, Pretoria, Cape Town and Durban. We also manufacture full branded Google cardboard V2 headsets which are popular amongst our clientele for event giveaways. Over the last few years, we have handled 100s of VR applications and rentals throughout South Africa for large local and international brands.
What is Virtual Reality
Virtual Reality, also known as VR, makes it possible to experience anything, anywhere and at any time. It is the most immersive type of reality technology and can convince the human brain that it is somewhere that it really is not. Virtual Reality Head-mounted displays are used with headphones and hand controllers to provide a fully immersive experience in the VR environment. The largest technology companies on the planet such as Facebook, Google, and Microsoft are currently investing billions of dollars into virtual reality companies and startups. The future of virtual reality is set to become a pillar of our everyday lives.
In simple terms...
Virtual reality is the term used to describe a three-dimensional, computer-generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.
How do we get into Virtual Reality?
Virtual Reality is usually implemented using computer technology. There is now a large range of systems that are used for VR, such as headsets, omni-directional treadmills and special gloves. These are used to actually stimulate our senses together in order to create the illusion of reality and make it feel real and as immersive as possible.
The history of VR
Virtual Reality history dates back to the 1950s and 1960s but only really gained interest and attention when Oculus initiated a Kickstarter campaign in 2012 to fund the Rift's development. The Oculus Development Kit then came to life. Facebook bought Oculus in 2014. VR interest grew globally with interested amongst individuals and corporations. There is now a large community of VR developers worldwide, growing amounts and generations of VR headsets, VR technology is improving and getting more affordable each year.
Do we need Virtual Reality in our lives today?
People are using Virtual Reality as a form of an "escape", relaxation and even for fun and social interactions. The potential entertainment value is there. Immersive films, brand experiences, video games are a few good examples.
Types of Virtual Reality Applications?
- Architecture: 360 degree and interactive tours and demonstration.
- Health: Immersive medical demonstration, simulations and trainings.
- Entertainment: Video games
- Education: Assisting kids learning experiences.
- Corporate: Immersive Staff Simulation training and testing.
- Social: VR meeting and collaboration spaces
- Corporate: Virtual factory tours, interactive brand experiences.
- Events: Interactive arcades for tech-focused events
The use of Virtual Reality at Events?
Ready or not VR is here today. the technology is alive and growing today and gaining adoption and market share. What makes virtual reality different from other media formats is that it seeks to immerse your senses in the content, fooling your brain into processing the experience as if it were really happening. Compared to traditional video media, VR content is more engaging, more memorable, more persuasive and more interactive. Immersive content at an event can be as simple as a 360 video experience of an underwater diving experience or a 360-degree video tour of your factory/work space, or as complex as a custom-made digital CGI environment showing the repair of a heart valve. There are even 1000’s of applications currently available for free or minimal cost in the Oculus store, Google App store ranging from VR Games to Roller Coaster Experiences.
Key Components in a Virtual Reality System
- Hardware - Gaming PC / Gaming Console/ Smartphone
- Head-Mounted Display (also called HMD, Headset, or Goggles)
- Input Devices
Other types of reality and how do they differ to Virtual Reality?
We often get asked this question, so here is the difference between virtual, augmented, and mixed reality technologies:
- Virtual reality (VR) immerses users in a fully artificial digital environment.
- Augmented reality (AR) overlays virtual objects on the real-world environment.
- Mixed reality (MR) not just overlays but anchors virtual objects to the real world.
What does Afriten Offer:
- We offer custom colour printed Google Cardboard V2’s that can be used as giveaways at events.
- Green Screen Video Productions and green screen editing and compositing, should you want to film your CEO and have him inside your corporate VR experience.
- 3D Modelling of objects and environment needed in the VR space done in both Maya and 3DS Max.
See some pictures of previous events where virtual Reality was used in South Africa:
Queues of guest lining up to experience the Virtual Reality Drive
Absa VR experience - showcasing their future and upcoming digital banking experience.
Guests experiencing what the new banking space would look like.
Guests at the David Brown stand experiencing a virtual factory tour that we filmed. We have filmed and created a VR application for both the Johannesburg and UK branches.
A Virtual Reality experience done for Zimmer Biomet. We filmed the CEO and placed him inside a futuristic operating theatre, showcased their blood separation process, and created an in-body fly through where the guests could see their various bones being fixed and repaired using Zimmers implants. Therefore creating a VR digital sales presentation for surgeons and Doctors.
Telkom VR application created to showcase Digitisation.
HTC Vive VR rentals at events in Johannesburg, South Africa
HTC Vive VR experiences are immersive and engaging